Veganism is a type of vegetarian diet that excludes meat, eggs, dairy products, and all other animal-derived ingredients.
In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world.
No Preservatives means a product was produced without genetic engineering and its ingredients are not derived from GMOs.
Natural food colours are preparations obtained from foods and other edible natural source materials obtained by physical and/or chemical extraction resulting in a selective extraction of the pigments relative to the nutritive or aromatic constituents.
(food or farming methods) produced or involving production without the use of chemical fertilizers, pesticides, or other artificial chemicals. We extract our water from ambient air which then gets converted to drinking water.